Businesses trying to expand their customer base and promote essential goods and services must take advantage of digital commerce. It is possible to improve product visibility and brand awareness by using online platforms to create an online store in addition to a website.Leveraging developing technology and communication channels, these platforms have great mobile and social appeal. Use platforms that are appropriate for your business strategy if you want to take full advantage of e-commerce. Of all the platforms out there, the top five that are on this list are the best for businesses trying to increase sales and engage in digital marketing.
Shopify is arguably the most well-known and efficient eCommerce platform available, and you are undoubtedly already familiar with it.
With millions of merchants spread across 170 countries, Shopify is the most feature-rich and comprehensive platform out there. It boasts $445 billion in global economic activity spent on it, and accounts for 11% of all U.S. e-commerce.
On Shopify, there are numerous tools available to support your store. You can, for instance:
- Integrate with many social media sites, such as Facebook, Instagram, and Pinterest, as well as online retailers like Amazon.
- Offer products and services both offline and online.
- Get SEO help.
- use over 100 payment channels, such as Shopify Payments and Google Pay.
- complete incomplete sales with its integrated abandoned cart recovery feature.
- provide discount codes to consumers; use Shopify’s online invoice generator and track payments.
Using Shopify to run an online store is not only easy, but enjoyable as well. Customizable elements like typefaces, brand colours, and logos are available for your checkout. Drop-shipping, offering downloads, and selling anything you want are all options. Shopify has multiple price categories, with basic plans beginning at $34. Shopify may be the ideal starting point for businesses or professionals in digital marketing that wish to enter the eCommerce space.
Wix began as a drag-and-drop website builder but has since evolved into a dependable resource for e-commerce development. It isn’t as adaptable as Shopify since it lacks abandoned cart recovery and you can’t sell through other channels without installing apps. Not designed specifically for this use, it lacks the same selection of features as a website with e-commerce capabilities.
But you can see how your storefront will look because of its drag-and-drop layout. Additionally, potential customers will find it easier to navigate and complete transactions on your mobile-friendly web store. Pricing is similarly reasonable, with an e-commerce package starting at about $26 per month.
Along with a forum and comprehensive knowledge base, you also receive support by phone, email, and social media. It’s perfect for small enterprises and self-starting entrepreneurs because you get on-page help while developing your store.
Its highly customizable features allow you to fully customise which aspects are most apparent to customers when editing, and it shows you how your shop will appear to them. Lead capture forms, Secure Sockets Layer (SSL) certifications, and product videos are all available for use on your website. When a consumer submits their information to complete a purchase, you can comfort them that their data is handled securely thanks to this accreditation.
To provide the finest capabilities for your eCommerce website, you can install other apps like Ecwid and Wix Stores. You may sell goods on Facebook and Instagram using Ecwid, and you can set discounts and send consumers automated confirmation emails with Wix Stores. You may learn how to build a website and manage a business at the same time, all while getting good value for your money and managing your website while on the go.
BigCommerce is the most appropriate option for big, quickly expanding organisations. This hosted e-commerce platform serves as a shopping cart for various website kinds in addition to being a complete SaaS solution. It thus frequently has similarities to Shopify.
Strong store management features are available on this platform, along with a plethora of tools and features such as coupons, discounts, returns policies, promotions, and more. Customers can now get current quotations and rate calculators from BigCommerce with its numerous shipping options.
Many well-known companies use its services, including ice cream producer Ben & Jerry’s and shoe business experts Clark. Big-commerce features email marketing, search filters, and an account creation and review system, so it makes sense that well-known brands rely on it.
The fact that everything you require for an e-commerce website to succeed is per-integrated increases the likelihood that your online store will grow into a significant enterprise. Plans beginning at $29.95 allow you to accomplish all of this. You might need to iron out a few wrinkles, though. Its lack of a mobile app and its complicated user interface are just a couple of its shortcomings.
With over 64 payment processing options that come with no transaction fees attached, full control over the URL format, a plethora of templates, and the ability to track product performance through the platform’s analytics report—which includes a store overview, real-time reports, customer reports, abandoned cart reports, and merchandising reports—you can start selling as soon as you create your store and monitor its success. If you specialise in business or technology, this is an excellent way to start your business from the ground up.
Few eCommerce platforms offer better value for money than Weebly. With features like Google Ads credits and email marketing, it offers four e-commerce-specific pricing options.
What works best for your business will vary. Up to ten products may be sold with its beginning plan. You can sell an infinite number of things and avoid paying transaction costs if you follow the business plan. The most costly plan, the Performance Plan, is the only one that offers features like gift cards, abandoned cart recovery, and real-time shopping rates.
Weebly allows you to sell tangible, digital, and service-based products. You can automatically manage your inventory by uploading products in bulk utilising the integrated tools. You may even print shipping labels from your phone using the mobile app, which allows you to manage your online business while on the go. You may interact with customers and showcase the best features of your company and merchandise by using the blog and portfolio that Weebly offers for your store.
There are extensive application options. Along with including a Frequently Asked Questions (FAQs) section allowing customers to remark on store features or product attributes, you may have your business’s Instagram feed displayed on your homepage.
Because of its drag-and-drop setup, which is akin to Wix, you can easily design your store while adhering to the theme’s specifications.
Because Weebly’s shop inventory management features aren’t robust enough for larger enterprises, Weebly is a better fit for smaller firms. The fact that there are just three primary payment gateways—PayPal, Square, and Stripe—reduces the alternatives available during checkout. That being said, Weebly offers you greater creative freedom than nearly every other eCommerce platform out there, is highly search engine optimised, and, with proper use, can yield a respectable return on investment.
With the help of this hosted, cloud-based platform, you can easily create customer accounts, securely store customer information, and streamline the purchasing process.
Aside from a robust site search function, Volusion is a drag-and-drop website builder with in-page editing that also provides eCommerce and product management tools including rich text product descriptions, native fulfillment choices, and subscription or loyalty options. It is compatible with a wide range of payment processors, including Apple Pay, Stripe, and PayPal.
Volusion websites can be connected to Facebook stores in order to facilitate multi-channel integration. It helps website owners optimise their online presence and more accurately assess their customers by supporting marketplaces like Amazon and eBay. The platform’s inability to sell digital goods and the inability to leverage blogging skills to enhance product or service sales are its drawbacks.Volusion offers an easy-to-use inventory system with numerous helpful suggestions. You can track all of your stock in one location with its comprehensive analytics and insight reports. Without requiring you to perform the labor-intensive work, this tool increases your potential for optimizing your multi-channel selling alternatives. Users of the website can get round-the-clock help by phone and live chat in the meantime.
Choosing the platform that will enable you to keep your customers in mind during the whole development and research process is essential to creating a successful e-commerce strategy for your company. You may increase your conversion rates, keep your customer review area current, and raise brand awareness and product visibility by following the aforementioned methods.
The right platform for your business will be straightforward to choose, provided you have a well-defined business plan and have made thoughtful choices about the things you are trying to sell.