The term “SEO” isn’t going away; instead, it’s evolving into the even more potent term “OSO”!We’re about to learn about a fascinating development in the field of search engine optimization today. User searches and search engine replies are changing as a result of the increased use of AI technologies.SEO & OSO Content Optimization specialists are still unfamiliar with terms like Google SGE and OSO at this point. These are the brand-new, emerging notions, and those that plan their content strategy in accordance with them will triumph in the conflict to come.OSO will be more challenging than performing conventional SEO, yes.
In this essay, we’ll explain SEO & OSO Content Optimization in plain terms and demonstrate how it differs from conventional SEO.
SEO vs OSO:
SEO (Search Engine Optimization)
We all understand SEO without needing an explanation. I mean, we’ve been doing it for years. Not at all. Your point is valid. In order to achieve high search engine ranks, we must optimize the content of our website. SEO is a never-ending battle, and we all want to use the main search engines to attract free, high-converting visitors.
We all begin to struggle and modify our SEO tactics whenever Google releases its Search engine core changes. A website’s SERP position is influenced by a variety of elements, including keyword optimization, link building, featured snippet optimization, schema optimization, off-page SEO, and many more.
This brief description of SEO and our current activities was clear. All of these optimizations will still be useful, but less so than what is to come.
What if I told you that Google Search is cooking up something BIG? Generative AI, a new secret ingredient from Google, is revolutionizing the industry. The next big thing is OSO, or Organic Search Optimization.
Let’s simplify it now.How SEO vs OSO Content Optimization helpful.
OSO (Organic Search Optimization)
OSO is a future notion that was created when Google began using generative AI (SGE) to enhance search. To summarize OSO in two points, I will state the following:
- OSO is the process of content optimization with the aim of raising brand search share by showing up in various SERP places such as Vertical rankings, Horizontal rankings, Discovery feeds,videos, and even SGE based replies (SEO vs OSO Content Optimization).
- Content creation and optimization for organic searches across all search platforms, such as search engines, social media platforms, etc., is known as OSO.
SEO vs OSO (Comparison & How to Prepare for Organic Search Optimization)
Let’s begin with a simple table that contrasts SEO and OSO.
Following that, I’ll share some astounding insights with you about the future of search (OSO) and how to prepare your content strategy for it.
SEO vs OSO Comparison Table:
|SEO (Search Engine Optimization)
|OSO (Organic Search Optimization)
|Main Focus [SERP]
|Horizontal Rankings, Vertical Rankings
|First page rankings position in search engines
|Increasing organic search share by appearing in Google AI Generative (SGE) and top organic results across all platforms
|Paragraph answers, List answers, People may ask questions, etc
|SGE (AI Answers) & all others
|No (Usually website)
|Yes (Website, Social Handles & More)
|Limited to specific queries
|Targeting perspectives & viewpoints
|Backlinks, Keyword Research, Meta Tags, Website speed, etc
|Content Relevance & Helpfulness, Social Engagement, User Perspectives
|Measurement of Success
|By Organic Traffic percentage
|By Performance & Search Share
|SEO expert, Content Manager, Social Media Marketer, Brand Marketer
|Ends by achieving the first page position in SERP
Preparing a Content Strategy for OSO (Organic Search Optimization)
SGE (Search Generative Experience) Optimization:
In the near future, visitors will be able to engage with Google AI-generated replies in the SERP, according to Google. Yes, it’s precisely the same as how ChatGPT answers questions.
This is an illustration of SGE-cited results from a Google eCommerce search engine’s SERP:
This really strange for you?
Future responses to user search queries from Google Generative AI will look like this. Users will interact with Generative AI results using the search result going forward.
The transition from SEO to OSO is the future of search, which means the time will soon come when we must optimize our content in order for it to show in horizontal SGE snippets as well. The battle for first-page rankings and highlighted snippets is the extent of the ranking competition in SEO.
Generative AI Analysis:
There will be discovery feeds, knowledge base, and other snippets, but webmasters must compete for SGE search results to show up at the top. The upcoming update to the Google SERP is a blurb about generative AI.
In summary, breadth will be more significant in SERPs than vertical position adjustments. Positioning yourself on the first page of SERPs won’t be sufficient to get organic visitors.
Keep in mind that OSO’s objective is to boost a brand’s, website’s, or content’s search share. This can be accomplished by appearing in search results produced by Generative AI or in other search snippets.
Perspectives Optimization in Keywords & Content:
Do you know about Perspectives? No? Actually, it goes beyond Google Helpful Update.
To fill the keyword void in SEO, we constantly sought to target question keywords, long-tail keywords, keyword variations, and LSI keywords to take the top spot in organic results. Is it not?
Yes, each of them will continue to be important, albeit less so than Perspectives.
The addition of views to SERP results means that Google SGE responses will be produced in accordance with user intent and their diverse perspectives. Those who tailor their content to different user viewpoints will undoubtedly come out on top. It won’t be enough to optimize material for a few keywords to show up in Generative AI cited results.SEO vs OSO Content Optimization
Content Creation Strategies:
Obviously, creating content like this will be challenging…but it will offer users genuine value. And that is Google’s ultimate objective.
Here is an illustration of how perspective can be added to eCommerce content:
- By adding customer feedback & ratings to the product pages
- By asking customers to share their opinions on the product after using it? What do they find appealing? What do they believe could be improved, if anything?
- By including user photos and videos of your product in use and demonstrating how it functions in actual situations.
Multi-Channel Search Optimization:
High quality material sourced from all major platforms can be found not far from the Google SERP page. For instance, I came upon a Tiktok video yesterday when searching Google Videos. It is quite uncommon for Google to choose video footage from social media sites other than its own YouTube.
Search engines’ perspectives on how to provide results are evolving. We also need to adapt to these developments.
We’ll observe top-performing organic content (reels, movies, short films, etc.) retrieved through various social platforms into Google discovery feeds, news, videos, and the AI snippet in the forthcoming era of generative artificial intelligence. To increase the audience for our material, we must start producing it on other social media platforms. The proportion of organic search results will increase with increased reach.
Since ranking on the first page of a single search engine is not the only goal of OSO, optimizing content for organic searches across all major search platforms is also a crucial responsibility.
AI isn’t entirely eradicating the SEO game. The game of organic search optimization will, nevertheless, become more important in the next years.
OSO has only recently begun, but it soon will be the buzz of the town. The Google Generative AI results are beginning to dominate the SERP results, and soon, we’ll be competing for organic market share by attempting to show up in these VERTICAL results.
There is much to learn about OSO, which is a developing field. Watch this space for upcoming optimization strategies.