9 Most In-Demand money making Digital Marketing Skills

Digital marketers who are successful are astute enough to keep their knowledge current. You must keep your digital knowledge up to date and relevant in a field that is continuously evolving if you want to flourish in your current position and catch the attention of employers.

Since most organizations need to have an online presence and an integrated marketing strategy, digital marketing is fantastic because it allows you to apply your abilities to any industry.

Continue reading to learn which nine abilities to develop in order to become a valuable professional in a booming sector, including:


  1. Social Media
  • Analytics & Data
  • Martech
  • SEO
  • Content Creation & Curation
  • Artificial Intelligence
  • UX & Web Design
  • Search Marketing & PPC
  • Digital Strategy

1. Social Media

The use of social media to draw in, keep, and influence clients has shown to be incredibly effective. Because of this, Statistic anticipates that by 2028, spending on social media advertising will reach a staggering $264 billion.

For marketers, social media is a crucial platform because of its wide reach and popularity (over 5 billion social media users are expected by 2024). Additionally, as social media specialists frequently rank at the top of lists of the most in-demand skills, businesses are targeting employees with strong social skills.

However, there is a science to achieving success on social media. The process involves more than just writing a piece and publishing it. Marketers who are adept at social media must possess a variety of abilities, including:

  • Copywriting
  • Design
  • Customer service/community engagement
  • Data analytics
  • Project management
  • Creativity
  • Budgeting
Someone with a combination of these abilities becomes the sought-after marketer with social media expertise that employers are seeking for.

2. Analytics & Data

Digital marketing jargon includes words like “data” and “analytics” for a good reason.

Customers may move quickly between channels during their purchasing journey, making it complicated. Therefore, it is crucial for businesses to collect data and gain insightful information that can be applied to marketing and sales efforts.

For analytics, it’s crucial to set goals and assign metrics to each. These indicators will be used to judge the effectiveness of marketing initiatives like campaign performance. It’s crucial to comprehend the many vanity metrics that businesses utilise, but it’s more necessary to concentrate on the indicators that can actually add value. Website traffic might be a vanity metric as opposed to an operational metric like ROI, for instance.  Understanding your customer and pipeline may be greatly improved by being able to look into the data and identify which channels lead to the most conversions as opposed to which channels lead to the most traffic.

3. MarTech

According to Martech.org, the marketing technology market will have grown by over 1,000 solutions to 12,038 by 2023 despite the uncertain state of the world economy, with personalization tools being in the highest demand.

The benefit of martech solutions is that they support firms in streamlining operations and improving team performance. To be successful, you must learn to use a variety of tools and get a depth of expertise due to the breadth of martech skills in digital marketing.

Here are some of the tools that are most frequently used in firms to aid maximise marketing efforts, while it is hard to know how to utilize them all:

  • Analytics – Google Analytics
  • Customer relationships – Salesforce
  • Personalization-  Optimizely
  • Social media management – Hootsuite, Buffer
  • Advertising- Google Ads, AdRoll (for re-targeting)
  • Collaboration- Slack, Monday
  • Automation- Marketo
  • Email – MailChimp
  • SEO – Moz, SEMRush

4. SEO

In order to assure online presence, search engine optimization (SEO) is a crucial marketing approach that has grown in importance. If you work for a local brand, it is very crucial that you understand not only on-page SEO but also off-page and local SEO.

Similar to social media algorithms, SEO presents a hurdle because it is always shifting and changing, which frustrates and perplexes many marketers. However, with so many customers turning to the internet to research and buy goods and services, SEO knowledge is viewed as essential for marketing professionals.

Digital marketing
Digital marketing

Therefore, it’s crucial to understand that SEO is a flourishing field to specialize in for digital marketers wishing to advance their skills. The top result on Google receives about 32% of all hits, according to Backlinko. This implies that a brand’s visibility will increase with search engine ranking.

Because of this visibility, SEO is crucial, and there are a few critical components you should be aware of (along with keeping a watch on the ever evolving algorithms):

  • Keywords
  • SEO optimized content
  • Meta Tags
  • Backlinks
  • Images


Even if you don’t plan to specialise in SEO, having working knowledge will help you stand out from the crowd at interviews or when applying for promotions.

5. Content Creation & Curation

It can be challenging for marketers to produce content that stands out online due to the abundance of information. Therefore, a highly sought-after digital marketing skill for companies across all industries is the capacity to develop, curate, and manage content.

Content that can draw readers in and keep them on a website or landing page is essential. To achieve business goals and show ROI, it is not sufficient to simply produce content and distribute it across channels. Instead, it must be a component of an inbound marketing plan.

Let’s use the example of releasing a new product. Despite the fact that a video marketing it on social media could attract attention, where are you sending people who express interest and what are you asking them to do? In this case, you should consider using a gated landing page to gather personal data in exchange for a promise of an incentive, like a discount. Consider your current clients as well. Get in touch with those on your mailing list and grant them VIP access in advance. It’s critical to have a bird’s-eye perspective like this so that you can leverage content to engage and attract customers across channels and funnel phases.

When thousands of brand-new blogs and advertisements are produced and consumed every day, digital marketers with the capacity to curate and develop content across platforms with high click-through rates are a valuable asset to any team.

6. Artificial Intelligence (AI)

In recent years, artificial intelligence has developed to its full potential and is increasingly being included into business marketing initiatives.

Numerous applications of AI in marketing currently exist, including audience segmentation, social listening, content creation, automation, and data analysis. Just consider how the generative software Mid-journey or ChatGPT may produce content for advertising campaigns.

In 2030, 45 percent of the world’s economy will be driven by AI, predicts PwC’s Global Artificial Intelligence research. It is anticipated that it would accomplish this through customized services, data-driven product improvements, and swaying consumer demand.


It’s critical for marketers to accept AI and understand how it may be applied to enhance marketing efforts. Machine learning, natural language processing, semantic search, and sentiment analysis are some of the most popular AI technologies that you should become familiar with. According to Scott Digger, “AI as your co-pilot is real, and it’s going to change the relationship between buyers and sellers because buyers will have AI too.”

7. UX & Web site Design

User experience, or UX, refers to how people engage with common products and services like websites and mobile apps. It’s a useful approach for firms to concentrate on this connection.

For customers, especially when it comes to understanding their purchasing patterns and decision-making processes, the capacity to optimize a website or landing page to create a better customer experience is essential. Even something as straightforward as doing A/B tests or adding a clear CTA button can have a significant impact.

Customers are lured to websites with good design and an easy user experience since there is so much competition online. So if your site is difficult to use or not appealing to the eye, a prospect won’t stay on it for very long if there is little to no UX design.

Because of the high demand for UX specialists, the U.S. Bureau of Labor Statistics anticipates a 23 percent increase in UX-related web developer and digital designer employment between 2021 and 2023.

Your skill set can help organizations stand out and promote brand loyalty if you have expertise of UX design. A company can move prospects through its sales funnel so they become high-value leads by streamlining the customer experience and optimizing the user experience on its website.

8. Search Marketing & PPC

PPC marketing is a powerful tool for getting your brand and content in front of the right audience members. Bringing traffic to a website or landing page from highly motivated individuals who would be interested in your product or service.

PPC is growing increasingly crucial as brands strive to dominate their competition and increase their online visibility. There are various PPC marketing campaign kinds, including sponsored social, video, shopping, re-marketing, display, and search.Since PPC is a clearly paid marketing channel, marketers must be familiar with the principles if they want to help their clients get a return on their marketing investments. While setting up a PPC campaign with Google Ads or Bing may seem simple enough, it does take preparation and monitoring (along with the best possible bidding strategy, the proper keywords, and other essentials).  The demand for marketers with PPC expertise (and, even better, experience) is considerable, so gaining practical experience in the field might help advance your job prospects.

9. Digital Strategy

Making a digital strategy for a company is one thing; putting it into practice effectively is quite another. Businesses require marketers that are knowledgeable about strategy because there are various ways a strategy might fail.
A strategic marketer is able to consider how both internal and external circumstances influence marketing efforts. Target market, client base, strengths and limitations, and rivals are all things to think about.It might be wise to get some if you lack experience in this area so you can offer it as an example in an interview. To get a sense of what’s involved and test out a hypothetical plan, use our digital marketing strategy research template and action plan template.

Final Words The Most Transferable Digital Marketing Skills

Choosing to advance your understanding of any of the talents we’ve discussed will help you discover professional success, regardless of whether you’re in the early phases of your digital marketing career or looking for a niche.

You’ll find that a job in digital marketing is not just gratifying but also lucrative – when you have the correct skills. All you need is a passion for helping brands communicate their stories (and the necessary knowledge or qualification).

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