9 Important Skills for Digital Marketers

It might be challenging to distinguish between a mediocre and exceptional digital marketer at times. Soft skills are a crucial means of setting yourself apart from the competition, even while credentials, education, and training all appear fantastic on a CV. Furthermore, it’s important to keep in mind that soft skills are the most human of all, especially in light of the current and intense debate over how AI may affect marketers’ professions, skill sets, and even careers!

Many essential skills for digital marketing are developing over years of experience and hard work; they are not something that can be learnt in a predetermined length of time. These nine soft skills are essential to advance your career in digital marketing. It’s okay if you don’t currently possess these abilities. we’ll provide guideline on how to utilise them over time.

1.    Intuition

I know what you’re thinking: “Well, you have intuition or you don’t.” Don’t worry, though; experience can lead to excellent intuition!The data you require as a marketer won’t always be available to you. Making decisions on the basis of your intuition is common when you lack the knowledge necessary to support them. You need to trust your instincts in these kinds of situations; it is not helpful to be afraid of the unknown.

2. Curiosity

Curiosity is a quality that digital marketers absolutely need to possess, not just a “nice-to-have.”

Every digital marketer needs to be curious, passionate, and hungry to learn about new marketing strategies, tools, and approaches because the field of marketing is always evolving.

You would no longer be regarded as smart in this industry, for instance, if you were an SEO specialist in 2018 and you haven’t learnt anything new since then. Your expertise will be dated. This holds true regardless of whether you work as a social media manager or a content marketer.You can track your preferred online marketing publications with an aggregator AI tool like Feedly (shown below) to remain up to date on all the newest marketing news and trends. Next, read the articles that most interest you for ten minutes each day.

3. Social & Communication Skills

People are social animals. That is to say, there are a lot of other methods we can interact with each other outside simply speaking. Nonverbal cues like body language, gestures, and appearance are also used by us. In order to control your own emotions and behaviors while simultaneously being aware of others, you must possess emotional intelligence.

Without strong social and communication skills, working in a digital marketing team might be disastrous. To achieve overarching goals, collaboration among all team members is essential, including those in social media, content marketing, lead generation, product marketing, and design.

You and your business won’t achieve the best outcomes if you work alone and don’t communicate properly with others. A marketer also needs social skills to comprehend how people interact with one another, which is necessary for understanding the customer journey, increasing engagement, and producing interesting content.

4. Persuasion

Since convincing people to purchase a product is the core of marketing, it seems to reason that successful marketers would be highly skilled at this. Being able to persuade others implies that you are able to connect yourself with executive objectives while maintaining your integrity as a brand ambassador.

Assume that you are working with your team to create a project brief. Kevin Reid, Senior Training Consultant, offers several powerful persuasive strategies to help you convince team members to adopt your proposal:

  1. Catch their attention right away – Start with an eye-opening statistic or a thought-provoking story
  2. Actively listen to your audience – Pay attention to what they have to say and approach them with curiosity and interest
  3. Use pauses – Give your pitch impact by pausing after a key point, and use the time to field questions or comments (two seconds is a reasonable rule of thumb).
  4. Be truthful and sincere – No one enjoys being duped, so be sure you can support your statements and respond to inquiries about them.
  5. Close with style – Keep in mind that the final statement you make during your pitch will likely be the one they recall the most.
If you are unsuccessful in using persuasive approaches, don’t give up; marketing is about trying new things and not everything you try will be successful the first time. Make sure to support your arguments with logic while trying to persuade people, not simply your emotions.

5. Analytical Skills

While persuasion techniques and intuition are valuable, it’s equally critical to provide evidence for your arguments. When possible, using analytics to support your arguments can greatly aid in the success of any campaign or plan.

The ability to set up and comprehend the results of lead management systems, Google Analytics 4, social media campaigns, and many more programmes are examples of analytical talents. However, you should also be able to analyse these information and produce useful insights from a “soft skill” standpoint. It’s time to practice if you’re lacking in this area because some people find it difficult to do. You can find direction and advice in professional walkthroughs (such as this Excel walkthrough) or in our webinar with Clark Boyd on data visualization.

6. Get Comfortable with Technology

One of the most important aspects of the job description for digital marketers is being comfortable with technology. Given the abundance of AI technologies available today, it would be challenging to manage any digital campaign without having a solid grasp of the essential tools.

Digital marketing is inextricably linked to technology, which includes social networking, Microsoft Office, analytics tools, project collaboration tools, and more. To succeed in your position, you must choose which of the many platforms and technologies available to you are necessary. Assume, for illustration, that you work in social media marketing. You get access to scheduling, social listening, and content production tools. Finding the tools that will simplify your life and fulfill your needs precisely is crucial. There are frequently free trials available so you may check out the platform’s features or read other marketers’ reviews.

Essential digital tools

7. Adaptability

Remaining current in the industry is a constant goal for accomplished digital marketers. They may therefore adjust and evolve, even if it means straying from or changing strategies that they have employed for a long time.

Any modification should ultimately aim to better satisfy the demands of your clients and potential clients, and these needs could vary annually. It doesn’t benefit any marketer or company to cling to the same ideas, methods, and approaches.Consider how rapidly algorithms—those used by search engines and social media—change. With any modification made to an algorithm, your content could quickly move from being ranked #1 on Google to page 2. Or a traffic-generating info-graphic that you depended on gets demoted in favor of video content.  To grow, you must be prepared to unlearn what you think you know and make mistakes—then, always remember to learn from them! Keep going and don’t be afraid of change or new things.

8. Multitasking

It is improbable that a digital marketer will ever work on one project at a time. Since multitasking is a key component of this work, practice honing your multitasking abilities.

Especially in small teams when you have to be able to switch between several expertise, many marketers wear many hats. You may need to segment the audience for a new campaign by analyzing customer data in the afternoon, or you might be generating the social media content for the coming week in the morning.

Prioritizing the most crucial tasks is necessary in addition to multitasking. Start by determining what will have the biggest influence on the company. Consideration should also be given to time management. Reid lists several time-saving and time-creating strategies, including:

  • Set time limits
  • Resist the temptation to do small things first
  • Create a task list and use sub-tasks
  • Batch tasks (collate similar tasks to improve workflow)
  • Use color to prioritize tasks
  • Include timelines
  • Delegate
  • Avoid procrastinating

9. Creativity

Without creativity, what is a marketer to do? It’s always crucial to establish a genuine connection with potential clients through engaging copy and imagery, even if the ‘Mad Men’ era of advertising is dead. It is insufficient to set your brand apart from its rivals by simply sending a message or posting a stock photo.

Great creative is what separates your material from being ignored in the harsh online competition from getting clicked on. By coming up with concepts and pictures and acting upon them, you can work on your creative abilities.

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