Many industries’ businesses have digitalized their operations and procedures in the last ten years. Artificial intelligence (AI) is being used by organizations even today to optimize supply chains and operations. In order to separate out from the competition, today’s job hopefuls need specialized talents. While some training centers, colleges, and universities have expanded or changed their curricula to accommodate the rising demand for digital expertise, many teachers find it difficult to give their pupils the fundamental skills they require. The ten most important digital skills that educators should impart to their pupils in order to guarantee that they land the best jobs in the industry are revealed in this blog.
What are digital skills?
Before delving into certain digital employability skills, let’s examine what they entail. As more and more people conduct research, look for information, and make purchases online, businesses of all kinds want employees who are proficient in operating, promoting, and communicating online. Businesses in all sectors that wish to generate leads, enhance income, deliver excellent social customer care, and build brand awareness must have digital skills.
According to Unesco, digital skills encompass a variety of competencies related to utilising digital devices, communication apps, and networks for information access and management. In order to effectively and creatively satisfy their potential in life, education, the workplace, and social interactions, they allow individuals to produce and share digital information, communicate and work together, and solve issues.Students who master digital skills not only increase their employability but also future-proof their careers by being aware of the major digital platforms.
The top ten employable skills for both employers and students are as follows, so let’s get started.
1. Social Media
Over 4.7 billion people use social media actively worldwide, accessing an average of 7.5 social networks every month, according to a recent survey. The number of social media users worldwide has increased by 10% in only a single year, and this trend appears to be continuing.
One fundamental and important talent that every professional should possess is the ability to comprehend and use social media platforms successfully. Understanding the dynamic interplay between businesses, influencers, and customers is the core of social media marketing, which extends beyond simply tweeting or updating Facebook. To put it simply, companies must communicate with consumers in a way that will direct them to their website or product in the hopes of converting them.
As more and more customers use social media to leave comments or ask questions, it is now crucial for offering excellent customer service.
In order to give graduates useful and practical skills, educators who acknowledge the power of social media should be knowledgeable about the nuances of every platform, from TikTok marketing to YouTube, and how to optimise community involvement.
- Search Engine Marketing (SEM)
One of the most important disciplines on which marketers have come to rely is Search Engine Marketing (SEM), which goes beyond social media. In order to put things in perspective, 81% of internet users conduct online searches before making a purchase, with 70% of those searches going through Google.A company’s website’s visibility on a search engine (like Google or Bing) can be improved by students with experience in search engine marketing, mostly through paid advertising. If the company does this, the search engine results page will bring in valuable site visitors.
The utilization of SEM by students will allow them to obtain valuable organic search traffic outcomes. To guarantee the highest conversion rates possible, site optimisation is a major focus for webmasters, content managers, and marketers. This is especially true for mobile and ad campaigns.
Most businesses sell goods or services, and in order to stand out from the competitors and be found online, they should strive for greater visibility. E-commerce transactions increased during the Covid-19 outbreak as more people made purchases online. As per Statistic, the number of visits to retail websites increased from 16 billion in January 2020 to nearly 22 billion in June 2020. Also, there are no indications that this online behavior would slow down after COVID.
In order for businesses to make sure they are visible and searchable, candidates with a solid understanding of search marketing will be extremely valuable.
3. Data Analytics
In lieu of data-driven precision marketing during COVID-19, a lot of marketers turned back to mass communications to target consumers. This was a bad move. According to McKinsey, one consumer goods company projected that when people emerged from lock down, there would be a rise in demand for beauty products. They noticed a double-digit rise in sales by tracking re-openings and utilizing data to target their media expenditure.
the lesson discovered? With the right application, data may give your students a plethora of knowledge that can lead to successful marketing efforts that increase revenue, sales, and conversions. As a pioneer of management education and a guy frequently credited with creating contemporary management, Peter Vaughn once said, “If you can’t measure it, you can’t manage it.”
In short, data analytics enables students to make well-informed, data-driven decisions that lead to improved business insights. The success and percentage of a campaign are determined by the numbers. To better the next campaign, it is important to know what data to gather and measure. Businesses want to avoid squandering important marketing funds on whims or hunches. The goal is to maximise the effectiveness of each campaign and maximise return on investment. These abilities complement each other to make sure a company knows what customers want and how to draw and hold their attention. Analytics and SEM go hand in hand. To help your students understand what data analysis is all about, send them to this podcast called “Life as an Analyst.”
4. Content Marketing
Infographics, podcasts, videos, blog articles, and even social media status updates are examples of content. Content remains king, even if marketers may spend their time refining advertising strategies and keyword optimization. Customers cannot comprehend the advantages of a product or service without the content that drives a website or social media page. Content may position brands or influencers as thought leaders and is essential for increasing brand recognition. Because of this, new hires must comprehend how crucial it is to provide content—not just any material, but information that is pertinent to keyword research and strategy optimization. Students will have a significant skill that will position them for a job in industry with expertise and understanding in content marketing.
5. Email Marketing
The tried-and-true technique of email marketing is one of the finest ways to acquire and hold onto leads.
One of the earliest types of direct marketing, email marketing is still quite effective in attracting new customers and keeping existing ones. Successful campaign launches are facilitated by an effective email marketing plan, which benefits both startups and large enterprises.
Digital marketers with experience understand that every stage of the funnel requires meticulous planning. It is necessary to optimise every stage, from the signup page—including where it appears on a website—through the welcome email, in order to draw visitors and foster engagement.
Individuals aren’t likely to change their email addresses, but they might alter their home addresses or social media accounts. Professionals who are aware of the effectiveness of email marketing in building direct relationships with customers are therefore highly sought after.Instead of viewing email as an antiquated medium, educators should encourage students to reconsider how they might use it in both their present and future careers.
6. Mobile Marketing
As to the Digital 2021 research by We Are Social and Hootsuite, mobile connectivity is on the rise, with 97% of the global population utilizing mobile phones and 96% of all active connections originating from smartphones. Google now uses mobile-first indexing when crawling pages and prioritizing content because smartphone usage currently surpasses desktop traffic (64%).
All we have to do to understand the effects of this shift is take a look at Google, who has developed a mobile-friendly web application to evaluate the performance and usability of mobile websites. When it comes to customers who don’t have access to desktop computers, using mobile-friendly content can improve your search presence.
7. Strategy & Planning
We Are Social and Hoot-suite’s Digital 2021 study indicates that mobile connectivity is increasing, with 97% of people using mobile phones and 96% of all active connections coming from smartphones. Because more people use smartphones than desktop computers (64%), Google now prioritizes content and employs mobile-first indexing when crawling pages. To gauge the impact of this change, all we need to do is look to Google, which has created a web application that is optimised for mobile devices and allows us to assess the functionality and performance of mobile websites. Utilising mobile-friendly content can increase your search visibility among buyers who do not have access to desktop computers.
8. Social Selling
Salespeople must be online, where their prospects are, in order to influence and engage with clients. For sellers that employ it, social selling is paying off: 65% of sellers rely on it to fill their pipelines, and it accounts for half of industry revenue. Investing in new ‘sales stack’ technologies like email tracking tools, productivity apps, and sales intelligence software is another way that businesses are starting to recognise the value of social selling. The ability to interact with the modern buyer—who consults social media sites for recommendations and reviews—is the primary benefit of social selling tools. Since social selling is still a relatively new field for organizations, providing industry-aligned training will be beneficial to any student interested in pursuing a career in sales and succeeding in the field.
9. Pay-Per-Click Marketing (PPC)
Larry Kim claims that whereas the top 25% of landing page conversion rates convert at a rate of at least 5.21%, the average landing page conversion rate is 2.35%. Conversion rates are also low, with only $1 being used for every $91 spent on customer acquisition.
PPC is a well-liked method for brands to acquire traffic fast as a result. Businesses with large marketing resources can place their search result on Google’s front page, which will generate a lot of traffic. Google’s AdWords programme is a well-known PPC advertising approach. Using a PPC for eCommerce tracker is a terrific method to keep an eye on spending.Knowing impressions, reach, and cost-per-click is essential for the tech-savvy job seeker