Take a step back and consider the big picture while dealing with SEO. What broad strategies and industry-recognized best practices can you apply to boost SEO functionality for your e-commerce website? They can be boiled down into 10 key tactics, which we’ll go over individually.
1: Perform Keyword Research That Considers Buyer Intent
Don’t just focus on the keywords that people use to search for things in your industry. Buyer intention must be taken into account.The goal of a search query is what is meant by “buyer intent.” To find it, look at the specific terms and phrases that people type into search engines when they make online searches.
The following are the top two keyword intent categories:
Informational keyword intent: These queries ask “how do I?” or provide factual information. In these situations, the searcher is looking for more information about the topic at hand.
Commercial keyword intent: This type of search occurs when a user is aware of what they are looking for but is unsure of where to get it. Such search terms as “buy smartphone” or “find London hotel deals” are possibilities. The purchasing intent of users of commercial keywords is typically higher.
Finding keyword intent can be done in a number of ways. You might make use of a keyword tool like Google’s keyword planner. Another option is to use a tool like Ubersuggest. This tool is useful for copywriters, bloggers, and content creators that want to research user search phrases or come up with new content ideas. Use of Answer the Public is something else you might consider. By entering your term on the home page, you may quickly learn what people are looking for using this tool.
2: Don’t Forget Long-Tail Keywords
The right side of SERPs is often where long-tail keywords appear. A long-tail keyword is a phrase with limited overall search volume but is nevertheless relevant to your sector. It often translates well since it is a better fit for what the searcher is looking for. Furthermore, it frequently leads to higher traffic levels.
You might learn more about the demands and motivations of your customers by using long-tail keywords. As an example, the search “shoes” is a short-tail keyword, whereas the query “best walking shoes for summer” is a long-tail phrase that provides more information about the probable intentions and next steps of the client.
Long-tail keywords are a good source of traffic, therefore try to rank for them. They’re especially helpful for:
- Competitive niches
- Increased conversion rates
- Ranking new sites more easily
- Quick wins with a limited budget
Using Ubersuggest or Wordtracker, a free keyword tool, or Google’s “People also ask” function, you can find long-tail keywords.
3:Optimize Product Pages to Improve Ranking
On-page optimization strategies can help you draw in more visitors, increase conversion rates, and acquire new clients. Focusing your attention on the components of your e-commerce site that are most important is a good approach. Your are these:
Ask yourself these three questions before you begin optimizing your product descriptions:
- What are the page’s most crucial components?
- How can you increase the prominence and effect of these components?
- How can you use this knowledge to make your product descriptions more effective?
To make product descriptions more effective, take into account:
- Adding high-quality unique images
- Including keywords
- Including keyword-rich descriptions
- Adding CTAs
- Including testimonials
Images and photos can accentuate an engaging and interesting website while also serving as a distraction. Therefore, try to limit their use in descriptions.
You should receive more traffic from potential clients and higher search engine results by optimizing your photos for SEO. Social networking platforms may also drive visitors to your website.
To optimize your images:
- Choose suitable images in appropriate sizes
- Include captions with ALT tags
- Use the correct keywords in file names
Reviews are essential to your e-commerce business. They assist customers in deciding whether to purchase a certain item or transact business with an online retailer. Reviews also increase conversion rates and help you win over customers’ trust.Send automatic messages to users after they make a purchase on your website to encourage them to post reviews.
4: Make Sure Your Site Is User Friendly
The user experience, or UX, of your website is extremely important in e-commerce. Your site’s visual appeal and user experience are both improved by good design.
It’s critical that your website functions properly in addition to appearing attractive. Make sure that advertisements don’t affect how the user sees the information. Make sure your website is simple to use and easy for visitors to browse.
Customers need to locate what they’re seeking for quickly and efficiently, stay interested while using your website, and have a good overall experience. Google may give your website a lower ranking if it believes it provides a bad user experience for visitors.
To improve UX, ensure your site:
- Loads quickly
- Is mobile-friendly
- Is clutter-free
- Is easy to navigate
- Includes CTAs
- Uses consistent styling
- Is accessible
5: Use a Simple URL Structure
A straightforward URL structure improves your e-commerce site’s user experience (UX). As a result of giving search engines more pertinent data, it enhances your e-commerce SEO efforts. Sharing things on social media and other websites is also made simpler by it.
The shortest possible URLs should be simple to read and comprehend.
A WORST EXAMPLE IS THIS: https://www.example.com/article-about-baking/
EXAMPLE WELL: http://www.example.com/baking-articles
The URLs you create should contain keywords. “Meta tags” are the name for this. They provide information to search engines about the subject matter of your page. To determine where the page should rank in search engine results pages (SERPs), search engines scan the URL and use the keywords in the URL.
6: Use Schema Markups to Help Google and Users Understand Content
You can use schema markups to improve your online shopping SEO. More information about the content on your web pages is provided by these HTML tags. Schema markup results in the creation of rich snippets. Search engines utilize these to add more information about certain things in search results. Additionally, users can utilize them to locate what they’re seeking for. Rich snippets come in many different varieties, including review snippets, audio snippets, and product markup snippets. In e-commerce, the following types of schema are frequently used:
• Product schema: This offers detailed product information, including pictures, costs, and availability.
• Review schema: This permits online evaluations.
•Product availability schema: The following is a list of products that can be bought.
7: Avoid Duplicate Pages and Duplicate Content
A common mistake made by internet sellers is using redundant product descriptions and photographs on their websites. The amount of duplicate material on your website can be decreased by:
• Using a CMS with site-wide 301 redirects or adding canonical tags to each page that you suspect may contain duplicates, such as pages with similar titles or that share the same URL.
· Changing the product images;
· adding a suffix to the URL
· Putting special keywords on other pages.
8: Avoid Page Speed Kill Your Ranking
Most significant factor in ranking is page speed. Simply put, customers won’t wait for a website to load. About two seconds is the ideal page load time.
Use Google’s Page Speed Insights tool or Cloud-flare to test the speed of your page.
following reasons cause slow speed of your website:
- Your site has huge amount of content for your server to manage
- Heavy amount of scripts are slowing down load times
- Images are taking too long to load
- Your web host is malfunctioning
You can speed up your load times by:
- Using fewer images
- Compressing files
- Using fewer social media widgets
- Optimizing images
- Avoiding clutter
- Using lots of white space
- Limiting redirects
- Limiting HTTP requests
9: Improve Your E-Commerce Content
A key component of any SEO for e-commerce strategy is written content.
Regularly publishing top-notch content
Increases your website’s ranks, increases organic traffic, fosters client trust, and establishes your authority as a subject matter expert.
There are numerous forms of content you can use, such as:
• How-to articles
• Articles that address frequently asked questions
Glossaries, user-generated content (UGC), testimonials, video demos, question-and-answer sessions, webinars, updates on new product launches, and user-generated content
To improve your e-commerce content: